The whole world—celebrities included—is shouting “Matcha! Matcha!” But the matcha you’re drinking now… is it possibly fake?
The only matcha that truly satisfies your soul and body is the authentic kind made by Japanese farmers.
Forget just “kinda looks good”—we’re talking “This is insane!” Here are three reasons why the unbelievable expertise of Japanese artisans makes their matcha a cut above the rest.
1. 🥇 Why It Tastes Different: The God-Level Hiding Technique that Turns Fields Black
The deep, satisfying flavor of matcha and its “good-for-you” ingredients come from the farmers’ super-special growing method.
- ⚡️ Block Out the Sun! Before harvest, they intentionally cover the entire tea field with dark, black cloth. This is something you’d never do with normal tea—it’s a Pro Secret!
- The Leaves Go All-In! When plunged into darkness, the tea leaves freak out, thinking they need to fight for light. They work super hard to build up the maximum amount of “Umami” (savory sweetness) compounds inside their leaves.
Knowing the exact moment to cover them? That can’t be measured by a machine—it’s the “intuition of the veteran farmer” alone. This skill and effort is what separates cheap, bitter matcha from the delicious Japanese kind!
2. 🚨 Freshness is Key! The Midnight “Ultimate Harvest”
Japanese farmers know that the quality of matcha is all about freshness. That’s why their harvesting process is simply extraordinary.
- 🌙 Harvesting Before Dawn! Since the precious ingredients escape when the temperature rises, some farmers who make high-grade matcha start picking the leaves before the sun even rises.
- ⏰ Speed is Everything! The freshly picked leaves are immediately rushed to a factory and hit with a blast of heat (steam). This is to instantly lock in the leaves’ “peak freshness.”
This frantic, minute-by-minute work—often done in the dead of night—is powered by the farmers’ crazy passion to deliver the absolute best product.
3. ✨ The Final Touch: A Pro’s Grinding Technique, Guided by “Sound” and “Feel”
Even the final step of turning the steamed leaves into fine matcha powder isn’t left entirely to modern machines; it relies on the Japanese artisan’s five senses.
- 🔥 Slow Down, No Burning! When grinding the leaves with the stone mill, if you go too fast, the friction creates heat, which burns the vivid green color into a dull brown.
- 👂 The Artisan’s Ear is a Sensor! Veteran artisans adjust the mill speed by listening to the sound of the stone turning and feeling the subtle vibration of the powder with their fingertips. They keep the speed right at the razor’s edge—fast enough to grind, but slow enough not to burn.
This technique—protecting the ultimate quality based on the invisible cues of “sound” and “feel”—is simply irreplaceable by technology.
💖 The Takeaway
The Japanese matcha you drink isn’t just a beverage.
It’s a testament to the farmers’ zero-compromise attitude and the centuries-old pride of the artisan.
When you experience the vibrant color and the smooth Umami, you know you are drinking something packed with pro-level quality that nobody else can fake.


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